Pine Labs has announced its entry into the Philippines market through a partnership with GCash for Business.
Under the partnership, Pine Labs will act as the payments technology partner for GCash for Business and support the next phase of merchant acquisition in the region through its point-of-sale software capabilities and integrated value-added services.
The collaboration will integrate instalment payment plan (IPP) offers, rewards, loyalty, and cashback features into GCash’s merchant acquiring solution. The integration will also support multiple digital payment methods, including card and QR-based transactions.
According to the company, the partnership aims to strengthen digital payments infrastructure for micro, small, and medium enterprises (MSMEs) across the Philippines through GCash’s merchant network.
GCash for Business currently offers products such as PocketPay, which converts smartphones into point-of-sale devices, and SoundPay, which provides real-time audio payment confirmations. With Pine Labs’ technology integration, merchants will be able to accept both card and QR payments through unified point-of-sale systems.
Paul Albano, General Manager and Head of GCash for Business, said, “GCash helps Filipino entrepreneurs grow by giving them simple, reliable ways to accept payments and manage their daily operations.”
He added, “With our collaboration with Pine Labs, merchants can now offer more payment choices and added perks, making it easier for their businesses to expand and serve more customers.”
Dheeraj Chowdhry, Chief Business Officer – Southeast Asia, Pine Labs, said the partnership would help deliver “high-performance software integrations, smarter payment flows, and powerful value-added services” to merchants in the Philippines.
Pine Labs stated that it already operates through a locally incorporated entity in the Philippines and currently powers one of the country’s largest gift card programmes for SM Retail Inc..
Shares of Pine Labs were trading 2.03 per cent lower at Rs 191.49 on Tuesday afternoon. The stock has gained around 7 per cent over the past month but declined nearly 19 per cent so far this year.
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