PayU has introduced an AI-powered outbound voice call assistant as part of its push to become an AI-native organisation across the merchant lifecycle.
The solution is designed to simplify merchant onboarding, a process often slowed by extensive documentation, KYC requirements, and multiple activation steps that can lead to delays and drop-offs.
The Voice AI assistant proactively engages merchant leads through natural conversations in English and Hindi, guiding them step-by-step while collecting key business details such as website information, revenue expectations, and business category. This enables faster verification, improved lead qualification, and timely involvement of human account managers when needed.
“We’re entering an era where Voice AI is becoming a core driver of how businesses operate and grow,” said Manas Mishra, Chief Product Officer at PayU. “At PayU, we are steadily building an AI-native platform where merchants remain at the center of every innovation. Our AI-Powered Outbound Voice Call Assistant is one example of how we are removing friction across the merchant lifecycle, from onboarding to activation and beyond, while enabling our teams to focus on deeper, high-impact engagement.”
PayU plans to expand the use of Voice AI across additional touchpoints, including KYC drop-off recovery, activation workflows, product requests, and cross-sell opportunities, while also scaling the solution across multiple languages.
Backed by Prosus, PayU currently supports over 450,000 businesses with payment solutions across 100+ methods, including cards, net banking, UPI, wallets, and buy-now-pay-later options.
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