SG Finserve Limited has launched a digital lending solution for merchants in partnership with BharatPe Money, the lending service provider, and Succesship Technologies Private Limited, the technology partner, to expand formal credit access for India’s MSMEs through a seamless digital experience.
The new lending platform enables eligible merchants to apply for business loans through a completely paperless process featuring quicker approvals, minimal documentation and a simplified customer journey. The solution has been developed in line with the Reserve Bank of India’s Digital Lending Guidelines, with a focus on transparency, customer consent, responsible lending and regulatory compliance.
By combining SG Finserve’s lending expertise with BharatPe Money’s merchant ecosystem and Succesship Technologies’ digital lending platform, the partnership aims to bridge the financing gap faced by micro and small businesses while making access to institutional credit faster and more convenient.
Kartik Bakshi, Chief Business Officer – Merchant Lending, BharatPe Money, said the collaboration is focused on using technology to improve credit accessibility for merchants who continue to face challenges in securing timely formal financing. He added that the partnership brings together strong lending capabilities and an extensive merchant network to deliver a frictionless borrowing experience.
Anand Rastogi, Founder, Succesship Technologies Private Limited, said the company’s technology platform is designed to help financial institutions offer secure and scalable digital lending solutions. He noted that the platform streamlines customer onboarding, speeds up loan processing and improves operational efficiency.
Vinay Gupta, Chief Executive Officer, SG Finserve Limited, said the launch reflects the company’s commitment to responsible innovation and financial inclusion. He added that the partnership supports SG Finserve’s objective of empowering MSMEs with digital financial solutions that address the evolving funding requirements of merchants across the country.
The collaboration is expected to strengthen the adoption of digital lending by providing merchants with faster access to formal credit while promoting a transparent and technology-driven borrowing ecosystem.
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