Raise Financial Services has launched Millions, a new investment app aimed at Gen Z and first-time investors. The platform has been developed to make investing more accessible by focusing on personal financial goals rather than traditional investment products and industry terminology.
Millions enables users to invest across multiple asset classes, including mutual funds, stocks, SIPs, and IPOs, while adopting a goal-based approach to wealth creation. The platform is designed around the belief that younger investors are increasingly motivated by aspirations such as building additional income streams, pursuing personal passions, creating side hustles, and achieving long-term financial independence.
Recognising the changing preferences of modern investors, Raise has positioned Millions as a separate platform that seeks to make investing more intuitive, relatable and aligned with real-life objectives. The company aims to simplify the investment journey by connecting financial products directly with the goals that inspire individuals to invest.
Commenting on the launch, Pravin Jadhav, Co-founder and CEO of Raise, said that the investment industry has traditionally focused on products, technical processes and financial jargon, while most individuals naturally think in terms of outcomes and personal ambitions.
He noted that Millions combines goal-based investing with access to a wide range of investment products, creating an experience that is more relevant and approachable for today’s investors. The platform is intended to lower entry barriers and encourage participation among users who may find conventional investment platforms difficult to navigate.
The launch comes amid growing retail investor participation in India, supported by increased digital adoption, rising financial awareness and stronger interest in wealth creation among younger consumers. With Millions, Raise aims to cater to this evolving investor base through a technology-led platform that aligns investing with personal aspirations and financial milestones.
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