YES BANK has launched YES Essence, a new credit card designed for women, bringing together rewards on everyday spending with preventive healthcare and lifestyle-focused benefits.
The offering is aimed at young professionals, salaried women and digitally savvy customers, reflecting the growing participation of women in India’s consumption and credit ecosystem.
YES Essence provides welcome vouchers across fashion, beauty, travel and fitness brands. Cardholders can also earn accelerated rewards on spending across categories such as dining, groceries, shopping, beauty and travel.
The card also includes healthcare benefits, offering an annual preventive health checkup with cancer marker screening.
Additional lifestyle features include a special birthday voucher, buy-one-get-one movie tickets and complimentary coffee at select mall outlets across India.
Cardholders can earn up to 10,000 YES Rewardz through milestone-based spending, adding further value to the card’s overall proposition.
Anil Singh, Country Head – Credit Cards and Merchant Acquiring, YES BANK, said the bank is focused on developing financial solutions that align with customers’ changing aspirations. He added that YES Essence has been created to offer relevant benefits and rewards for financially empowered women.
With YES Essence, YES BANK aims to create a differentiated credit card experience that combines financial rewards with wellness and lifestyle benefits. The initiative also supports the bank’s broader focus on financial empowerment and inclusion among women.
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