TATA AIG General Insurance Company Limited has entered into a strategic bancassurance partnership with Equitas Small Finance Bank (SFB) to enhance access to insurance products across India.
Under this collaboration, Equitas customers will gain access to TATA AIG’s comprehensive portfolio of non-life insurance solutions, including motor, health, personal accident, and travel insurance, through the bank’s extensive distribution network.
With more than 22 years of operations in India, TATA AIG, backed by the TATA Group and American International Group (AIG), has established itself as a trusted insurer offering innovative solutions to individuals and businesses alike.
The company operates in over 150 locations, supported by a robust service network of more than 10,000 hospitals, 6,500 workshops, and a team of 1,100+ innovative solutions.
Commenting on the partnership, Saurabh Maini, Senior Executive Vice President & Head – Consumer Business, TATA AIG, said, “This partnership enables us to reach millions of customers, especially in semi-urban and rural India, with affordable insurance solutions. By combining Equitas’ customer connect with our product innovation, we aim to strengthen financial security and resilience among households and small enterprises.”
Murali Vaidyanathan, Senior President & Country Head – Liabilities, Wealth Management & Digital Banking, Equitas SFB, added, “Through our partnership with TATA AIG, we aim to combine Equitas’ strong retail reach with their insurance expertise to make comprehensive protection solutions easily accessible, empowering customers to secure their financial future with confidence.”
The alliance is expected to deepen insurance penetration in underserved markets, advancing both organisations’ shared goal of driving inclusive financial growth and resilience across India.
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