South Indian Bank has entered into a partnership with MoEngage to strengthen its digital capabilities and improve customer engagement across multiple channels.
The move reflects the bank’s shift toward adopting automation and data-driven strategies for more personalised customer experiences. Previously, the bank depended on a mix of marketing tools and in-house processes that involved significant manual effort.
With MoEngage’s unified platform, South Indian Bank aims to streamline its technology stack, manage customer data securely, and speed up campaign execution.
According to Ramesh KP, Head of Marketing, South Indian Bank, the goal was to reduce manual work while ensuring customers receive relevant and compliant experiences. The initial focus of the collaboration will be on reactivating dormant accounts and engaging inactive customers through targeted campaigns.
MoEngage’s automation and segmentation tools will also support initiatives such as personalised in-app messaging, retargeting for incomplete transactions, and encouraging greater use of digital banking products.
Emphasising regulatory-grade data privacy, MoEngage offers encrypted storage and AI-powered personalisation, which the bank says ensures compliance while delivering customised customer journeys at scale.
Yash Reddy, Chief Revenue Officer, MoEngage, highlighted the role of the platform in helping financial institutions achieve both security and innovation.
Looking ahead, the South Indian bank plans to build on this partnership by adopting features such as behavioural segmentation and real-time analytics to further expand its digital footprint and refine engagement strategies.
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