RUGR Fintech secures $5 million Pre-Series A funding to boost rural digital banking

RUGR Fintech Private Limited has raised $5 million in a Pre-Series A round led by Vikasa India EIF I Fund, valuing the company at $25 million post-investment. The funding will strengthen its technology infrastructure, advance product development, and support expansion across India’s rural markets.

Focused on transforming financial access in tier-3 cities, small towns, and villages, RUGR Fintech offers a comprehensive digital platform enabling real-time payments, merchant acquisition, and managed banking services.

By empowering banks and cooperative societies with modern FinTech tools, the company is bridging the digital divide and driving inclusive economic growth.

The investment marks a major milestone for RUGR Fintech, highlighting growing investor confidence in rural FinTech and financial inclusion.

With this capital infusion, the company aims to scale its next-generation digital payment solutions and reinforce its role in reshaping India’s financial ecosystem.

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