POP has partnered with LazyPay to launch POPchop, a Pay-in-3 offering designed to give eligible users greater flexibility while shopping on POPshop ahead of India’s festive shopping season.
Under POPchop, eligible customers can divide their purchases into three payments over three months while paying zero at checkout. The offering comes without hidden charges, with credit eligibility, limits and underwriting decisions determined by the respective lending partners.
The launch marks POP’s entry into embedded credit and expands its existing ecosystem of UPI payments, POPcoins rewards and commerce. The platform currently has more than two million users, with POPchop being introduced as an additional financial option within its shopping experience.
The service is being enabled through partnerships with regulated lending institutions, including PayU Finance India Private Limited, with LazyPay as a partner. POP plans to add more lending partners over time, allowing eligible users to make multiple purchases within their available credit limit.
Early adoption has shown traction, with close to 20 per cent of POPshop orders being placed through POPchop during its limited rollout. Around 40 per cent of early users accessed credit for the first time, while 60 per cent returned to shop again in the following month. The initial usage indicates demand for the product among consumers making larger purchases and managing monthly spending.
Bhargav Errangi, Founder of POP, said the product is aimed at helping young consumers manage the timing of purchases against their monthly cash flow. He added that transparency and responsible usage remain important as the platform brings flexible credit to consumers who already use POP for payments, rewards and shopping.
Ankit Nahata, Business Head, LazyPay, said younger consumers are increasingly seeking flexible and transparent financial products that fit into their everyday shopping journeys. He added that the partnership combines POP’s engagement with digitally native consumers with LazyPay’s digital credit capabilities.
POPchop also builds on engagement across the wider POP ecosystem. The platform reports 94 per cent UPI retention, while 60 per cent of users return to place another order within the following month. Around 42 per cent of users redeem POPcoins within a 90-day shopping window, further supporting activity across its commerce and rewards platform.
Alongside the POPchop launch, POP has rolled out its 45-day festive campaign, ‘POP goes Ulta Pulta – Zero Sense Deals’, which began on September 30 on POPshop. The campaign offers discounts of up to 50–60 per cent through POPcoins on eligible purchases, additional rewards and prize opportunities, including an iPhone Duo.
The festive campaign also introduces brands including New Balance, Google Fitbit, Skullcandy, Mokobara, Comet, Cumin Co., Samsonite, PALMONAS, American Tourister, Wonderchef, NUUK, Nobero, Frido and Cult. Offers cover categories such as fashion, fitness, travel, beauty, wellness, electronics and lifestyle, with deals being introduced throughout the campaign period subject to applicable terms and eligibility.
Founded in 2023 by former Flipkart executive Bhargav Errangi, POP has built a Pay–Earn–Shop ecosystem combining UPI payments, rewards and commerce. With POPchop, the company is extending the platform into flexible credit as it looks to provide eligible young consumers with additional ways to manage purchases and cash flow.
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