PhonePe has unveiled SmartPages, an AI-powered payment page creator built natively into the PhonePe Payment Gateway (PG) dashboard.
Described as a first in India’s payment gateway ecosystem, SmartPages eliminates traditional barriers like technical know-how, high costs, and time constraints, allowing merchants to build contextual, professional and conversion-optimized payment pages instantly.
Unlike standard no-code page builders that require manual form filling and copywriting, SmartPages leverages AI to automate the entire process. A merchant simply describes what they are selling in a few sentences, in any vernacular language and the AI acts as both copywriter and designer. It instantly generates persuasive product copy, selects appropriate input fields (like shipping or contact details), and structures the complete mobile-optimized layout.
Speaking on the launch, Deep Agrawal, VP and Head of Payments, PhonePe said, “SmartPages directly addresses two of the most common challenges faced by small and independent sellers, the lack of technical resources to build a website, and the difficulty of crafting marketing copy. While a full website build can take weeks and manual no-code solutions take hours, SmartPages compresses this setup to under 10 minutes by automating the heavy lifting. This launch furthers our goal of enabling our partner merchants’ business growth”
PhonePe SmartPages is designed to make digital selling accessible to every merchant, regardless of technical background. With a zero-code and zero-design setup, merchants can launch a fully functional, professional payment page in minutes simply by describing their product or service as no coding skills or design expertise required.
The platform also removes language as a barrier to digital commerce. By understanding and processing regional languages, the AI allows local and regional sellers to create pages tailored to their specific target audience, making it easier for businesses across India to connect with their customers in the language they are most comfortable with.
Every page generated through SmartPages is automatically optimised for all screen sizes, ensuring a seamless and high-conversion checkout experience whether customers are shopping on mobile or desktop. Merchants do not need to worry about separate designs for different devices as the platform handles it automatically.
Finally, SmartPages is built directly into the PhonePe Payment Gateway dashboard, which means merchants get immediate access to secure payment processing, support for multiple payment modes, and real-time analytics — all without any additional integration effort.
PhonePe plans to further enhance SmartPages with a more evolved AI agent that can analyse a merchant’s social media presence and past campaigns to understand their unique brand tone and voice. This will help create truly personalised and brand-cohesive payment pages within minutes.
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