Paytm (One 97 Communications Limited) has announced the launch of its Gold Coins program, an initiative where every payment on Paytm earns users Gold Coins convertible into Digital Gold.
Under the program, transactions made through Scan & Pay, online purchases, money transfers, recharges, bill payments, recurring payments and more will reward users with Gold Coins equivalent to 1 per cent of the transaction value. Every 100 Gold Coins can be redeemed for Rs 1 worth of actual gold, with an option to buy additional gold after redemption.
Payments via UPI, credit cards, debit cards, and net banking all qualify, while transactions made using credit cards and RuPay credit cards on UPI will earn double Gold Coins.
The launch coincides with the festive season, traditionally a peak period for gold purchases in India, and underscores Paytm’s effort to turn everyday payments into a long-term savings opportunity.
“Gold has always held a special place in Indian households and businesses. With this launch, we are rewarding every payment with Gold Coins that can be converted into Digital Gold, transforming daily transactions into lasting value,” a Paytm spokesperson said.
Paytm highlighted that the initiative aligns with the Government’s vision of Atmanirbhar Bharat and recent GST reforms, enabling households and businesses to channel savings into Digital Gold and build long-term financial security.
In addition to the Gold Coins program, Paytm has been enhancing its payments platform with innovations such as reminders for recurring expenses, monthly spend summaries, personalised UPI IDs, downloadable UPI statements, and consolidated balance views across UPI-linked bank accounts.
As India’s most trusted payments app with a strong MSME and enterprise merchant base, Paytm continues to expand its role in driving financial inclusion and wealth creation through technology-led innovations.
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