Kiwi has reported strong early adoption of Kiwi Postpaid, its Credit Line on UPI offering launched in partnership with YES BANK, as the company looks to widen access to digital credit among underserved consumers.
The product provides eligible users with credit lines of up to Rs 50,000 through the Kiwi app for everyday UPI transactions. According to the company, nearly half of Kiwi Postpaid users had no prior access to credit cards during the first 30 days following the product’s launch.
Self-employed professionals accounted for around one-third of users, while customers from Tier II and Tier III cities represented 50 per cent of the user base. Nearly 30 per cent of users belonged to Gen Z, pointing to adoption among younger consumers as well as customers beyond major metropolitan centres.
Siddharth Mehta, Co-Founder & COO, Kiwi, said, “The early adoption of Kiwi Postpaid shows that Credit Line on UPI can bridge this gap. We are seeing first-time credit card users, self-employed professionals and consumers from Tier II and III cities use Kiwi Postpaid for everyday spends.”
Kiwi said the product has primarily been used for regular UPI transactions rather than high-value discretionary purchases. The company also reported that nearly 95 per cent of eligible applicants received approval for a credit line within two hours.
Anil Singh, Country Head, Credit Cards & Merchant Acquiring, YES BANK, said the partnership is helping extend UPI-based credit to new-to-credit customers and consumers outside Tier I cities.
Kiwi said timely repayments through the product can also help users establish and strengthen their credit profiles, while providing access to regulated credit through an existing UPI payment experience.
The early performance highlights the expanding role of UPI beyond payments, with digital platforms increasingly using the network to connect underserved consumers with formal credit products.
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