FynX Capital Limited has extended financial assistance to women gig professionals associated with Yes Madam across 23 states in India.
The initiative has empowered women partners to invest in their professional growth, improve their quality of life, and enhance their earning potential.
Recognising the challenges faced by gig workers in accessing formal credit, FynX Capital designed a customised financing solution that enables women professionals on the Yes Madam platform to access timely and hassle-free loans. The financial support has helped beneficiaries purchase professional equipment, upgrade their work tools, invest in skill development, and manage personal financial requirements more effectively.
Speaking on the achievement, Jasoda Gulliya, Chief Strategy Officer, FynX Capital, said, “At Fynx Capital, we believe access to finance is a powerful tool for economic empowerment. We are proud to support women professionals associated with Yes Madam across 23 states in India. India’s gig economy is expected to support up to 90 million jobs and contribute nearly 1.25 per cent to the country’s GDP by 2030, creating a significant opportunity for the fintech and digital lending ecosystem. In the near term we expect about 2.4 – 2.5 million workers to join these gig economy platforms creating huge market for financial inclusion ecosystem. Through our customised lending solutions, FYNX Capital has already facilitated financial assistance to more than 11,000 gig workers across sectors, and we remain committed to strengthening financial inclusion for India’s rapidly growing gig workforce across the country as we already cover 28 states.”
She added that the success of the program highlights the transformative role of embedded finance in empowering gig economy workers, particularly women entrepreneurs who often face barriers in accessing traditional financial services. FynX Capital remains committed to expanding its support for underserved segments of the workforce and creating innovative financial solutions that enable individuals and businesses to thrive.
Akanksha, Co-Founder, Yes Madam, said, “At YesMadam, we believe empowering our service professionals goes beyond creating earning opportunities. Through our partnership with Fynx Capital, many of our women professionals have gained access to timely financial assistance, helping them navigate important life needs with greater confidence and stability. We are excited to expand this initiative and bring more solutions that support the growth and well-being of our professional community.”
The partnership has also contributed significantly to the growth of Yes Madam’s business ecosystem. By equipping service partners with the resources needed to perform better and serve more customers, the initiative has supported improved service quality, higher productivity, and stronger partner retention across the platform.
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