NTT DATA Payment Services India has launched ADAPTIS, a unified service brand that brings together its payment acceptance, merchant solutions, value-added services and commerce capabilities under one platform.
The company said ADAPTIS is designed for neighbourhood merchants, MSMEs and large enterprises, enabling them to accept payments, streamline business operations, deliver customer experiences across online and offline channels and manage their commerce requirements through an integrated platform.
Takeo Ueno, Whole-time Director and CEO of NTT DATA Payment Services India, said India remains a key market in the company’s regional growth strategy. He said ADAPTIS combines the company’s global expertise with local market understanding to provide secure, scalable and customer-focused commerce solutions for businesses of all sizes. He added that the launch supports the company’s plans to expand its merchant network, strengthen ecosystem partnerships and contribute to India’s digital payments ecosystem.
Shinichiro Nishikawa, Head of Global Payments Strategy and Transformation Section at NTT DATA Japan, said ADAPTIS supports the company’s vision of building a unified payment and commerce platform across markets while offering solutions suited to local business requirements.
Rahul Jain, Chief Financial Officer of NTT DATA Payment Services India, said bringing the company’s capabilities under a single brand will help deliver greater value to partners and address the changing needs of merchants across the country.
In India, ADAPTIS will offer four service categories: ADAPTIS In-Store for physical retail payment solutions, ADAPTIS e-Commerce for online payment solutions, ADAPTIS Enterprise for enterprise payment infrastructure and business solutions, and ADAPTIS VAS for value-added services aimed at improving operational efficiency and customer engagement.
According to the company, NTT DATA Payment Services India has nearly two decades of experience in the country’s payments sector, serves millions of merchants and processes more than 100 million transactions annually through its PCI-DSS compliant infrastructure.
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