YES BANK has entered into a strategic partnership with Hyperface, a leading Credit Cards-as-a-Service (CCaaS) platform, to deliver advanced, digital-first credit card solutions aimed at transforming customer experiences.
The collaboration forms part of the Bank’s broader digital transformation efforts, focusing on seamless, hyper-personalised, and technology-driven offerings for its expanding credit card customer base.
Through this partnership, YES BANK will leverage Hyperface’s Modern Credit Card Stack and Hyper-Personalisation Suite to introduce a range of capabilities beyond conventional credit card services. The integration will empower portfolio automation, end-to-end lifecycle management, and efficient onboarding of co-brand partners.
These advancements are expected to enhance customer and partner experiences by offering smarter, faster, and more adaptive solutions tailored to individual needs.
The initiative supports YES BANK’s vision to blend innovation with customer-centric approaches, reinforcing its position as a leader in digital banking. By deploying dynamic product configurations and enabling instant offer creation, the Bank aims to deepen customer engagement, foster loyalty, and enhance portfolio performance.
Anil Singh, Country Head Credit Cards & Merchant Acquiring, YES BANK, commented, “The collaboration with Hyperface allows YES BANK to reimagine customer engagement with a more seamless, secure, and intuitive experience. Hyperface’s expertise in portfolio management services enables us to create dynamic product propositions on the fly, driving stronger customer adoption, increased spending, and sustainable revenue growth.”
Ramanathan RV, Co-Founder and CEO, Hyperface, added, “Partnering with YES BANK marks an exciting phase in our journey to power modern credit card portfolios at scale. It underscores the strength of our tech stack and regulatory frameworks designed to deliver scalable, compliant, and deeply embedded digital solutions that resonate with modern consumers. We’re delighted to collaborate with YES BANK in shaping the next chapter of digital-first, customer-centric credit card experiences in India.”
This partnership is expected to set new benchmarks in credit card innovation by integrating cutting-edge technology with customer-focused solutions. Together, YES BANK and Hyperface are redefining how technology and user experience can converge to build meaningful, future-ready financial ecosystems.
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