Viyona Fintech has received approval from the National Payments Corporation of India (NPCI) to operate as a third-party application provider (TPAP).
The approval is expected to accelerate the company’s plans to offer unified payments interface (UPI) services in collaboration with partner banks, which will expand access to digital payments across Tier II and III cities, as well as underserved rural markets in India, the startup behind GRAAMPAY and Viyona Pay app.
As part of its expansion strategy, Viyona is preparing to launch a farmers’ marketplace within its GRAAMPAY platform. The feature will connect farmers directly with buyers and aims to improve price transparency, speed up settlements, and expand access to UPI-based payments.
“The approval reflects NPCI’s confidence in our FinTech applications to make UPI payments more accessible for farmers, shopkeepers, and households,” said Ravindranath Yarlagadda, Founder, Viyona Fintech.
The GRAAMPAY platform enables farmers, small merchants, and local communities to carry out digital collections, payouts, and UPI transactions. It also supports rural e-commerce and promotes financial literacy through a network of village-level entrepreneurs (VLEs).
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