Veefin Solutions Limited has announced that its digital credit infrastructure platform PSB Xchange has integrated with WOGOM to expand institutional financing access for more than 7,000 micro, small and medium enterprises (MSMEs) across India’s distribution ecosystem.
The collaboration is designed to strengthen supply chain financing by enabling a credit pipeline of approximately Rs 5,000 crore, aimed at improving formal credit access for MSMEs and retail distributors operating across the country.
Through the integration, real trade transactions generated on the WOGOM platform will be directly connected to institutional lenders through PSB Xchange. The platform, supported by 12 public sector banks, enables faster credit assessment by digitising transaction data and reducing the paperwork typically involved in MSME financing.
The partnership connects WOGOM’s network of more than 7,000 retailers and over 700 distributors to institutional financing channels, allowing businesses to access competitive bank lending rates while simplifying the credit application process.
By linking verified trade transactions with banking systems, the platform helps lenders evaluate creditworthiness based on real business activity. This approach is expected to improve credit availability for smaller enterprises that often face challenges in securing traditional financing due to limited collateral or documentation.
The initiative also reflects a broader push to digitise supply chain financing in India, where many MSMEs continue to depend on informal credit channels despite their critical role in the country’s economic growth and distribution networks.
Industry stakeholders believe that platforms like PSB Xchange can play a significant role in expanding credit penetration across MSME supply chains by connecting digital commerce platforms with institutional banking infrastructure.
With the new integration, Veefin aims to strengthen its digital lending ecosystem by enabling faster credit delivery while supporting the financial inclusion of small businesses across India’s retail and distribution sectors.
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