Bajaj Finserv Ltd. has announced the rebranding of its insurance businesses as Bajaj General Insurance and Bajaj Life Insurance, marking a major milestone in the company’s journey.
The rebranding follows the execution of a Share Purchase Agreement (SPA) signed earlier this year, under which the Bajaj Group will acquire Allianz SE’s 26 per cent stake in its general and life insurance joint ventures, taking its ownership to 100 per cent. The group has received all requisite approvals from the Registrar of Companies (ROC), Competition Commission of India (CCI), and the Insurance Regulatory and Development Authority of India (IRDAI) for the acquisition and rebranding process.
As part of the transition, the company has unveiled a new brand campaign, ‘100 per cent Bajaj. Made in India. Made for India. Made by India,’ symbolising the Bajaj Group’s commitment to policyholders, business partners, and its mission to expand insurance penetration across India. The new identity reflects the group’s enduring values of trust, transparency, fairness, and nation-building.
“The rebranding goes beyond a mere change of name. It brings to life Bajaj Finserv’s vision of giving wings to every Indian to fulfil their aspirations while remaining financially protected,” said Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd.
“This is a defining moment in the strategic transformation of both our insurance businesses. The journey towards being ‘100 per cent Bajaj’ reaffirms our long-standing commitment to supporting the nation’s growth and making financial protection accessible and inclusive for all,” he added.
For nearly 25 years, Bajaj’s insurance businesses have served millions of customers across India with a comprehensive range of life, health, and asset protection solutions, supported by strong partnerships and a digital-first approach. Both entities are actively leveraging artificial intelligence to enhance customer engagement and deliver greater value.
Following the acquisition, Allianz SE will be reclassified from a promoter to an investor, with the joint venture agreements terminated upon completion of the first tranche of acquisition.
Bajaj Finserv Ltd. (BFS) is the promoter of financial services businesses, with consolidated revenue of over Rs 1,33,822 crore (USD 15.66 billion) for FY 2024–25. The group and its subsidiaries have served more than 308 million customers through a diversified portfolio spanning consumer and commercial lending, mortgages, insurance, wealth management, and investments.
Bajaj Finserv is included in the BSE Sensex and Nifty 50 indices and continues to drive inclusive growth through initiatives focused on education, skilling, health, and financial inclusion, impacting over 2 million lives across India.
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