PhonePe’s Indus Appstore has announced a partnership with Motorola that will see the platform made available on Motorola devices across the country. The arrangement expands the distribution of Indus Appstore and offers Motorola users in India a personalised app discovery experience.
Indus Appstore provides Indian consumers with an alternative in the app ecosystem, designed around user preferences and the country’s cultural diversity. The platform aims to reach every Indian smartphone user by offering its interface in 12 Indian languages and English, supported by an AI-powered voice search feature that removes the need to type complex vernacular phrases. It also includes video previews, allowing users to view an app’s functionality before downloading.
The platform supports developers in India through its fair app store policies, reducing reliance on a single distribution channel and creating a competitive environment. This approach is intended to empower local developers and strengthen the Indian developer ecosystem.
Priya M Narasimhan, Chief Business Officer, Indus Appstore, said, the partnership marked an important milestone.
She added, “We are delighted to partner with Motorola to offer an extended set of Indians seamless access to the Indus Appstore experience, reinforcing our commitment to serving the entire breadth of the Indian market. The app store, that truly embodies the Made-for-India spirit, is looking at an inflection point to revolutionise the Indian app economy. The partnership solidifies our effort to offer Indians a meaningful, viable alternative to not just download but discover regionally relevant apps.”
T M Narasimhan, Managing Director, Motorola Mobility India, said the collaboration aligns with Motorola’s focus on local relevance.
He noted, “At Motorola, we have always prioritised delivering a premium and locally relevant experience to our users in India, and Indus Appstore perfectly fits this vision. By integrating this homegrown platform, we are offering an innovative app discovery medium that enriches our users’ experience that is culturally relevant. This partnership holds the added advantage of supporting Indian developers by connecting them with the right users through Indus Appstore’s unique distribution model.”
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