AU Small Finance Bank has named actors Ranbir Kapoor and Rashmika Mandanna as its new brand ambassadors as the institution prepares for its transition into a universal bank.
The partnership is intended to strengthen the bank’s visibility and reinforce customer consideration for its core offerings across diverse markets, including metros, urban centres, and deeper Bharat.
In its announcement, the bank said the association will support efforts to boost preference for its flagship Savings and Current Account products.
Sanjay Agarwal, Managing Director and Chief Executive Officer, AU Small Finance Bank, said the move comes at an important time for the institution as it enters its next phase of growth.
He noted that both Kapoor and Mandanna hold strong appeal across different regions and audience groups, making them well aligned with the bank’s national expansion ambitions.
AU Small Finance Bank recently received the Reserve Bank of India’s in-principle approval to convert into a universal bank, a development that marks a significant milestone in its strategic evolution. The new brand ambassador partnership is expected to add momentum to its broader positioning efforts as it moves towards this transition.
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